If you are an environment-conscious fashionista then knowing that the fashion industry is one of the major contributors to creating a carbon footprint can be quite depressing and sad. The recent pandemic has taught us that if we do not care for the planet then we all are doomed with the planet
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Sustainable growth in Fashion Industry
Keeping this knowledge in mind, the fashion industry has tried to move towards more sustainable clothing than before. As we all know fashion is quite important for us, we all take very carefully about what we are wearing when we move out of our respective homes. Even while at home, we all have our specifics when it comes to clothing choices.
Each choice is unique and has been catered by fashion brands. With excellent growth in the market as well as demand, the need to produce sustainable clothes has been more important than before. Producing sustainable clothes while maintaining the design and quality is quite important.
As there is no point in creating cloth that would not last as there are other things to consider also apart from cloth material such as shipping cost, machinery, and much more.
It is believed that the fashion industry is one of the oldest industries present among living kinds. We as humans have always been a conscious and colorful species. Keeping this in mind, today we are talking about five sustainable clothing brands which are using excellent methods and are producing eco-friendly as well as quality fashion products.
4 fashion brands that are eco friendly and sustainable
This is a brand that is natural and sustainable in the true sense. They use fabric made of fruits and vegetable extracts, their buttons are made from nuts, and the thread they use also comes from yarn which is also compostable.
So to say in one term, the clothes you buy from peckd are actually and in a very real sense biodegradable and are natural. When buried in moist soil every garment can decompose in 180 days. Since they have decided to not use chemical bleaches and dyes most of their clothing comes in their natural color which can be varied shades of white in most cases.
They follow a strict no plastics, no rubbers, and no metals policy during the creation of various designs and clothing. The first maiden collection of Delta and Dawn was launched in October 2019 by PECKD.
Although they had 63 orders till May 2020, they kept going. The person behind peckd is Hitesha Deshpande who is also a co-founder of PECKD. The idea behind PECKD is to reduce carbon waste percentage and produce 100% degradable clothes.
Another brand that has made noteworthy contributions toward providing sustainable clothing is Ecentric. Hemp which was considered to be limited to medicine and recreational drugs can also be applied to making clothes.
In modern times, Industrial hemp is cultivated and is used across personal care products, nutritional supplements, fabrics and textiles, paper, construction materials, food, and beverages. Hemp has started being used in the textile industry extensively. Eccentric is another nature-conscious fashion brand that uses hemp and natural materials while making clothes.
While buying a shirt from Ecentric you can save water that can be used for 50 days. They also incorporate coconut shells as buttons and practice plastic-free packaging. They also take care on minimizing their carbon footprint and clothing wastage by creating other accessories using the cut clothes.
Ecentric is a Bangalore-based company that produces cloth for both males and females. Its goal is to produce sustainable and comfortable clothes so everyone can do their bit in protecting nature and move towards sustainable growth.
Another brand to look for sustainable clothes would be no nasties, they are a vegan brand. They produce cloth that is both durable and fashionable. No compromise has been done on the quality all the while maintaining their eco-friendliness.
Their organic clothes are simple and comfortable to wear in any and every season. The clothes are also modest in design and are of neutral shades. The fashion concept behind no nasties is to produce clothes that are not only comfy but also look cheerful and are ageless.
They maintain a certain amount of balance between using patterns, hues, and eccentry.No nasties have a strict policy that prohibits the use of harmful chemicals or pesticides in the production of organic cotton. They are also strictly against genetically engineered seeds.
There is no hazardous factory and they are Fair Trade Certified. This brand was founded by Apurva Kothari in Goa, India who was very much concerned about the increasing suicide rates of the farmers and wanted to bring a change. This is how No nasties were formed. Since 2011, No nasties has been providing us with 100% organic and sustainable garments.
Well, this company took recycling to just another level. They can produce clothes from recycled plastic. Plastic has been a huge environmental concern for everyone as they are non-degradable substances and are used appropriately everywhere.
So if we can reduce our plastic waste and at the same time produce clothes which are of quality and fashion then nothing can be better than this. We all have heard about the term reduce, reuse and recycle. Well, this brand offers you all three in one package.
They provide apparel or clothes for both males and females. When you are buying from bottle&Co then you are helping in reducing plastic bottle waste. One-third of Bottle&Co is made from 10 bottles of plastic while a jogger can be made from 20 bottles of plastic.
They promote the use of unused clothes in new patterns or fashion. For some of their clothing lines, they combine natural and recycled plastic. For example Hoppers of Bottle&Co are made from recycled plastic and cotton.
They have an aim to process 1 Million plastic pet bottles by 2022 and plant 15k trees. To say they are nature conscious would not be wrong.
Why should we buy sustainable clothes?
Providing and caring for the planet we all are living on is our responsibility. When you buy from the clothing brands which support eco-friendliness and are sustainable, are you doing your bit in protecting the planet and working towards making a beautiful planet? We all should protect mother nature and work towards having a clear and clean environment.
Ayushi Gupta is also the founder of Ecoshi which works towards having sustainable and quality fashion. This is a brand that produces chemical-free products. So if you want to gain some tips and tricks of the trade on how to lead an environment concern fashion, then be sure to read our piece on Ayushi Gupta on Storiyaan.