SEO is an important part of website creation, updating, and maintenance. Seo directly impacts the visibility and audience traffic of your website. To put it in simple terms, Seo is about people using search engines and search engines showing results. If you have good rankings it means your website is visible to the targeted audience and you are going to get your targeted audience. For example, roofing businesses often rely on specialized roofing marketing agency to enhance their online presence. For increasing this visibility, we can use multiple methods like understanding what our target audience is looking for, using specific keywords, and providing reader-friendly content.
There are many benefits of having good SEO for your website. Some of the benefits of using SEO are:
- Your website is being promoted 24*7
- Good SEO can help in improving the user experience
- It can provide quality leads
- Your brand or business or website is more visible
- It can help you in increasing organic traffic
- You can allure local audiences as well
So after all this, if you have done everything and are still not able to get desired SEO results for your website. Then the obvious question would be why. There can be multiple reasons why your SEO strategy is not working for your website from having an out-of-date SEO strategy to having unrealistic expectations.
Reasons your SEO strategy is not working for you:
1.Is your website too slow to load
If your website is even a second late to load as compared to your competitors then you can lose your organic traffic. Today everyone wants everything quick so if your website is taking too long to load then chances are you are losing an audience. According to Google, if your website is taking more than three seconds then your website is slow and hence this can affect your website visibility and ranking. The current demand is to have quick-to-load websites which are responsive, so if your website is slow then this might be the time to look into this factor.
The good part is multiple tools can help you with this. For example, the page speed tool provided by Google can help you with the information regarding how and why your website is slow. WordPress also has features that can help you reduce the load time to make your website light and quick to load.
- Have you checked you’re on-page SEO lately
You are using all the good and innovative SEO strategies but your SERPs are not on point. This might be one of the reasons for not getting desired results from SEO optimizations. Various factors can contribute to making your SERP ranking increase.
Some of these factors are:
- Quality of the content: The content of the page or post should be informative, new, and has not already been shared.
- Meta description: To determine your SERP rankings, search engines go through meta descriptions. Page titles and headings should always be on point and well researched.
- Readability: The content should have headings and subheadings at the same time and have adequate spaces so that users can read it easily.
- Relevant media: Adding images, videos, gifs can help increase the SERPs rankings
- What about your inbound links?
Backlinks are an important part of SEO rankings. Experts at SirLinksalot talk about how having backlinks from different popular sources is important as it relays the message that your website is authentic and trustworthy which is sufficient to increase the SEO of your website. Google and other search engines also consider having lots of backlinks as a good reason to trust your website and website content.
If you don’t have sufficient inbound links then you should start looking into ways to create inbound links to credible websites or bloggers to answer the questions of your organic audience and improve your ranking.
- SEO strategy is not working
SEO requirements change every day so if something was trending last month, it doesn’t need to work this month too. Being relevant is very important. Google and other search engines frequently update their algorithms to suit their user best. So your SEO strategy needs to be also changing and as per current trends and algorithms.
The other reason can be you are using the services of SEO agencies or SEO specialists and they are not focussing enough on reaching your targeted goals. The level of expertise and focus on your achieving goals varies from company to company or individual to individual. Some of the warning signs can :
- Your audience traffic is not increasing
- Your website is still not visible
- Changes are not organic
- No reports are received
- No measured results are visible
If this is happening with you or your website, kindly consider changing your strategy or strategist for better results.
- Keywords are important
No matter how good your SEO strategy is, if you are not using correct keywords then all is going to not end well. Using correct and relevant keywords is important. As search engine giants give due attention to the content and the keywords used in your website. So make sure to use the correct keywords.
For example: If you are a small business of car insurance and are using car insurance as a keyword then chances are your website is going to be overshadowed by major car insurance giants such as Go Compare and Admiral, but if you use car insurance in a local area then chances of your visibility automatically increase.
There are various other reasons why your SEO strategy is failing like duplicate content, keyword overstuffing, too much use of backlinks and so much more. But the above-mentioned reasons are the most commonly observed reasons for the failure of SEO strategies or your website not having sufficient audience traffic. So if you want to reach a high amount of audience then keep the above-mentioned points in mind before writing for your website. Always make sure your content has relevant keywords as well as is organic to attract high rankings.
If you are interested in understanding how to make a strong and organic web presence then go ahead and tap on the interview of Shilpy Saxena, a digital marketing geek with a portfolio that includes pretty much everything from Bakery to makeup.