We have just celebrated Eid and before that it was holi. India is a land of festivals and festival sales. With every festival, we can see brands like Amazon, Flipkart, and many others putting sales on their official website. So one gets to ask why there are such huge sales and discounts around festival time. To sum it up in one word it is marketing strategies. Every day of the festival season is a busy day for digital marketing experts as they are thinking of different ways to capture the attention of their audiences towards them.
There are various strategies implemented on different platforms for gaining the attention of the targeted audience towards a specific brand. Some of the popular places we see festival marketing are:
- Social media
When we talk about festival marketing, social media marketing is on top of the list. With a high number of users, social media marketing should always be taken seriously. As sometimes one negative review and your business are about to lose some quality audiences or consumers. For example every year around holi, surf excel launches a creative, innovative, and heartwarming advertisement that simply would make you say wow and prompt you to say “Daag ache hai”.
- Google/Facebook Ad Campaign
Google and Facebook have huge client lists with everyone visiting them at least once. So making an advertising campaign involving discounts, festivals, and the right keywords is a sure-short way to gain the attention of the audience and increase your client list.
- Having an interactive campaign
It is festival time, everyone is probably on their respective phones. So if you have an interactive campaign like polls, quizzes, or contests, it will increase your brand awareness to a good level and can help you with getting potential leads.
- Push Notifications
This is one of the new members of the advertising society. Imagine that you are sitting at home among different people and getting bored, then you see this push notification. The chance of you clicking on that notification or reading through is very high. Zomato and swiggy are always active during festive seasons with their push notifications and advertising campaigns.
- E-mail/SMS Marketing
This is slightly on the old side of the advertisement but still an effective one. That’s why people still inquire the services of sites like https://www.zerobounce.net/free-email-verifier/.
How many of us have seen festival discounts or festival sale mail in your mailbox? I can volunteer and say too many times. And often than not we click on those emails and SMS to see what all the ruckus was about. And with this, this advertisement can also help in getting potential leads or valuable consumers of your brand.
The above mentioned were a few platforms through which we do the marketing, but why is festival marketing so popular? To answer this we must understand a few points.
Advantages of using marketing strategies using Indian Festivals.
- In India, we have around 300 million smartphone users. In the current world, it has become a custom to wish someone through smartphones or send a beautiful gif. But for the brands or e-commerce sites, this is the point for brand interaction and converting potential leads into regular customers. As often as not we tend to buy gifts, accessories and much more on the occasion of festivals.
- There was once a time when we used to go to shopping malls, shopping destinations for buying gifts, clothes or anything. With the current scenario of the pandemic, almost everyone has turned to digital shopping. So by using appropriate marketing strategies and using behavioral motivators, a brand can always increase its revenue.
- We are addicted to sales and discounts. More often than not we have heard individuals saying they will buy this when there’s a sale going on. It is like the mindset of Individuals that during the sale you can get the same stuff at a lower price. So consumers always wait for festival sales. As festival sales and discounts are huge comparatively
- It is almost always advisable to use social media platforms for festival advertising as everyone is going to use social media to wish their loved ones. Having your advertisement on social media will make you more visible to your audience during festival seasons.
India is a land of festivals, we like to celebrate pretty much everything on a grand scale. Every state has some monopoly over one or another festival like Bengal is popular for Durga puja, Maharashtra is popular for Ganesh Chaturthi, Tamil Nadu is popular for boat festivals, etc… Having said that, we have another tradition of sharing wishes and gifts. So if you have a quality marketing strategy at your side then nothing can stop you from having good leads and generating great revenues.
This festival season, enjoy the marketing and make your brand more visible. If you are looking for more social media advertising ideas then don’t forget to read our piece on Simran Bhatia, a young marketing strategist to bridge the gap between sales and online traffic.