Memories, Music and Magic : Who wouldn’t want a perfect video to remember their special day and the perfect track that inclines your mood towards everything beautiful? Keys and Blacks to provide you with your D-day photography, music and videography needs, be it weddings, commercials or personal projects.
‘Keys and Blacks’ was founded in 2018 by three friends as a ‘wedding photography’ and a ‘music production’ company. The trio had a remarkable taste for aesthetics and sincerely worked hard to turn this into a successful venture. Photography is all about capturing souls along with smiles and that was one of the main mottos of KNB. The music wing, Keys and Blacks studios, was established for creating music for the industry, also to serve the recording needs of musicians in Bengaluru and globally. Since then, they have expanded their services to music and video productions. From being a team of three, they are now a family of 25 members who do not shy away from putting their best foot forward to meet their clientele’s expectations and their work speaks for itself. Stay engaged as the founders of Keys and Blacks take us through their journey, as they continue to grow against all odds.
Key and Blacks: Providing return ticket to moments otherwise gone.
Interview
Questions and answers
What was the turning point in your life that drew your inclination towards the recording needs of musicians?
Selecting the right music for our wedding films was the challenge we faced as a wedding photography company ourselves. Realizing that there might be others who are facing similar problems, we decided to come up with a platform where we could channel the need, set up the mood, and deliver something so unique that would remain as an heirloom for our clients.
What made you decide upon the name “Keys and Blacks”? What is its significance?
It was something that popped up in the hyper-creative minds of three friends over a random coffee meetup. The first part was an ode to our love of music and Adarsh – an excellent keyboard player, and the second was out of our sheer love for the colour black.
When you initially started the Keys and Blacks, what were the major obstacles that you had to overcome?
As a small team of three, every aspect of the start-up had to be taken care of minutely, especially our financial decisions. Surviving the pandemic was our greatest challenge. From being a team of 3 to becoming this family of 25, we have experienced a lot of obstacles but it has turned to be a lore of triumph and victory.
Tell us about your trust with music and how has it evolved over the years?
It has evolved and gained a new direction. It’s important to have a classy taste. And it works wonders for us in both fields: music and weddings.
What are some most significant principles that the company has stuck to create brand loyalty and drive success?
Quality and honesty. And delivering word by word what we commit to.
Can you talk about the creation of visuals and compositions for the wedding segment of your business?
For us, it is the story-telling that counts; we just move around with our cameras for all the dots to get connected. Emotions fluttering and not disturbing what’s going on is naturally the game for us. Photography is an art of observation. We believe that today’s moments are tomorrow’s memories , perhaps that is why we focus on every minute details, only to process them delicately, making them precious for eternity.
As the team started growing, there must have been conflicted opinions. How did you deal with that?
The key was to bear in mind that every opinion on the team was important. There have been instances when the conflict was too harsh, but we kept our calm and went with the flow. Listening to and acknowledging the opinions of teammates makes the process a lot easier.
Take us through the process of creating compositions and music for high-profile weddings.
It’s simple. The vibe we catch, the chemistry we see and the clientele inputs lead us through the post-production process and that’s when the magic blends in.
You mentioned that your major sector works under weddings, commercials and music. What are some takeaways from working in these sectors?
We understand that the client at that moment is too vulnerable and we have learnt to provide them comfort by keeping ourselves calm and composed. One of the key takeaways is being able to explore a multitude of unique cultures and look at the world from a different perspective altogether.
How can people contact you if they want to know more about the brand?
Social media. You can contact us directly- we are just a call away. People can also visit our website and social media pages to get a better insight.
Quick 5
1. Favorite place to hang out after work? – Caffeine bar Bangalore
2. Keys and Blacks for you is – Happy space
3. You do not begin your day without – Cuddling our pets
4. One work ethic you always abide by – Take nothing for granted
5. Your most risky undertaking –To keep working during the pandemic
To know more about Keys and Blacks and their soulful music journey, get in touch with them through the Instagram linked to this feature story.