Simmi’s Choice : Building a Perfect Choice
Simmi’s Choice : Building a Perfect Choice
“Growing up I was strongly drawn towards the legal profession. I had always been confident to speak out my views, so I set out to pursue my dreams of becoming a successful lawyer. While I started out with a bang, things changed for the worse just within 6 months. The COVID pandemic hit, and the courts got shut.
Nevertheless, I didn’t want to get my spirits low. So I invested myself in a part time thing. That’s How Simmi’s Choice was born. The idea behind SIMMI’S CHOICE was based on inspiration derived from my mother.
In a household, a mother partakes in every matter pertaining to her family including their fashion choices. For the most part, she is the personal stylist of the family and the interior designer of the home, ensuring both comfort and style, while considering the family finances. And that was the exact motto with which I started Simmi’s Choice! A brand where every piece is carefully curated, created & presented keeping in mind both style and pocket.
We started off with fashion accessories at first but now we have slowly ventured into home furnishings also with the introduction of scented candles and ceramics. Although, our main driving force behind the expansion has been none other than our wonderful audience!
A few weeks ago a customer from Bengaluru, wrote to us stating that she was so excited to get her parcel that she opened it in the class itself while the lecturer was teaching. This made me so happy that our products are so well loved and received that people are excited beyond comparison.
Indeed, there were challenges that hindered our way and I’m sure such challenges will show up in future too. But, it is reviews like this that keep us going. As we build this new brand learning our way through different challenges daily, we aim to build a platform that provides products which hold up to their quality and become staples of the consumer’s wardrobe; something they simply would not want to let go off.
There is no stopping until Simmi’s choice becomes the Perfect choice for everyone out there.”